Credible, effective and target-group specific
Today, brand and corporate communications are unthinkable unless they address questions of sustainability and social responsibility. Since 2017 onwards, a new EU directive will require large corporations and companies to disclose data on environmental, social and labor issues, respect for human rights and the fight against corruption. Sustainability communication is thus becoming an obligation – including for SMEs – and these requirements will dictate how large companies evaluate their suppliers in future. The EU obligation can be an opportunity – use it!
However, here comes the flipside: companies who renege on sustainability commitments and/or those suspected of “greenwashing” may face massive reputational damage in the public eye, which makes credibility and a target-group-oriented approach even more vital. Our consultants help you to report authentically and honestly on in-house sustainability issues, paving the way for successful sustainability communication.