Focusing on the brand core
Today’s self-confident consumers seek out wide-ranging channels and make their purchasing decisions directly where the product or service is optimally presented to them. For companies, this means presenting their range in a manner that is compelling for both customers and the media alike.
Making this happen depends on combining online PR, social media and traditional PR tools in the most appropriate way. Storytelling across the board is just as much sought-after as the development of targeted brand messages.