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As key intangible value drivers, brands need their equity safeguarded and boosted to ensure your company thrives, which, in turn, depends on assessing existing and potential customers. In our ever-more digital world, brand value is increasingly a factor in consumer perception.
Nowadays, most of us go online straight away to research a company or product. Increasingly, Google, Spiegel Online and similar sites are the go-to places for news updates.