Responsibility for dialogue
Internal communication has become a central management tool. Deploying staff members as brand ambassadors is an effective but underused tactic when it comes to the war for talents in the context of a lack of skilled workers under a well-managed employer brand. Not to mention communication in public conflicts at work, often in the context of external activities. Employee information, transparency and genuine dialogue are what dictate links to the workforce, especially in times of social media and WhatsApp.