MODERN COMMUNICATIONS STRATEGIES
Engel & Zimmermann has been serving healthcare clients for 25 years in handling all press and public relations issues as well as with crisis communication and prevention. We focus on individual approaches to facilitate ongoing dialogue with patients, relatives, employees, politicians and interest groups.
THE CHALLENGE OF HEALTH COMMUNICATION
The hospital market is undergoing a shift towards more competition and public awareness on the part of the media, doctors and patients. Development elsewhere reflects where healthcare is heading: the Internet paves the way for new forms of participation and individual exchange of opinions, including on medical treatments.
So the previous information monopoly held by the family doctor, who was formerly able to dictate the type and location of treatment, has thus switched back in favour of the patient. Healthcare sector players must find appropriate and functioning strategies for these developments in future.
FULL SERVICE WITH CLEAR FOCUS ON RELEVANT TARGET GROUPS
We advise in all areas where communication is required either before, after or in parallel – e.g. for change management processes, new construction projects or site closures. All-embracing communication strategies from Engel & Zimmermann cover the full scope of press and public relations work to enhance image. We accompany and initiate interviews, organise press events and support marketing via flyers, brochures and Internet content. We support press offices where applicable, and take over and manage clearly defined projects in house, such as employee communication, for example.