MODERN COMMUNICATIONS STRATEGIES
Engel & Zimmermann has been serving healthcare clients for 25 years in handling all press and public relations issues as well as with crisis communication and prevention. We focus on individual approaches to facilitate ongoing dialogue with patients, relatives, employees, politicians and interest groups.
THE CHALLENGE OF HEALTH COMMUNICATION
The hospital market is undergoing a shift towards more competition and public awareness on the part of the media, doctors and patients. Development elsewhere reflects where healthcare is heading: the Internet paves the way for new forms of participation and individual exchange of opinions, including on medical treatments.
So the previous information monopoly held by the family doctor, who was formerly able to dictate the type and location of treatment, has thus switched back in favour of the patient. Healthcare sector players must find appropriate and functioning strategies for these developments in future.