Protecting your reputation in an emergency

Given the wide range of stakeholders in a company, both externally and in house, communication during a crisis poses one of the biggest challenges.

Crises turn everything on its head. Simply manufacturing or distributing quality products is no longer enough. Not only are all words and symbols used, actions taken and communication utterly crucial, the most serious cases may place the very existence of the company itself in doubt. Here, the right internal and external communication and crisis management are imperative in overcoming the crisis and averting damage to the company. For more details, see our crisis newsroom.