When the answers were analysed, major shortcomings emerged: many manufacturers disappoint, particularly when it comes to criticism product sensory analysis, one of the key aspects of foodstuffs. Manufacturers of non-alcoholic beverages met barely two-thirds of the set criteria (based on form, language and content), while manufacturers of MoPro and SBW also had room to improve, each achieving 81% fulfilment. Only the meat industry was fully convincing in this respect, with 96% of all evaluation criteria met in the product sensory analysis field.
There is also substantial room for improvement in some places of the sub-sectors with regard to questions concerning contents and product packaging. The way enquiries about product range were handled as well as how ideas and suggestions were treated were generally found to be positive.