Beratung für Unternehmenskommunikation – Engel & Zimmermann AG

We target success

The key to successful corporate communication lies in long-term, sustainable and sound company and quality policy.

Willingness to engage in dialogue, good relations with journalists and a structured information culture help turn a manufacturer or service provider into a friendly, familiar and open company.

Our services

We craft your corporate messages
We devise and plan all measures for targeted corporate communication
We arrange one-on-one interviews with business, financial, trade, local and public media
We write business and trade press releases as well as authored contributions
We organise press conferences, press trips, roundtable, fireside and background discussions.
We develop and write in-house publications – e. g. annual and quarterly reports, customer and image brochures, newsletters.
We handle the quantitative and qualitative evaluation of media contributions

Strategic consulting

Ongoing relevance

All business models now depend on remaining in sync with the company and its stakeholders, otherwise failure and a swift market exit are inevitable. Now more than ever, entrepreneurial activity has to meet society’s demands. As well as the right attitude, it also means ensuring the right products and taking all the factors that help shape the personal image into account. NGOs, associations, politics, consumers and citizens – they can all help or hinder.

However, the need to be mindful of ongoing and critical scrutiny applies to more than just companies linked to daily life, nutrition or health. Energy companies, service providers and medium-sized companies in all sectors have also become quasi-public institutions and thus public actors in what is an ever-changing communications society.

We devise dedicated communication strategies for dialog with the public and PR work and select the best tools to convey corporate messages to target group audiences. At Engel & Zimmermann, addressing the media, stakeholders and consumers on all channels is just as important as the one-stop crisis prevention and communication service we offer.

Digital communication

The permanent public

The digitalisation of our society is proceeding inexorably, and the way in which we communicate and take knowledge on board has been transformed; all of which has a huge impact on companies and institutions, brands, products and services. Indeed much of corporate reputation and added value is determined determined. Likes, shares, retweets, recommendations, ratings, pins and comments are the new currencies amid intensifying competition for the attention of target groups.

Social media has usurped the traditional press in the favour of consumers. The increasingly critical public sphere, saturated with advertising has become its own medium. This underlines both the importance of credibility and transparency and the exacerbated risks: A single upset tweet or angry Facebook post from disappointed customers, former employees or competitors can spread like wildfire and damage your image irreparably in the process.

Digital content and platforms to optimise customer communication

Companies have to communicate with what are often sensitive stakeholder groups promptly and on a level playing field, reflecting the fact that customers are becoming more and more networked, faster and mobile. Facebook, Instagram, Twitter – social media tools that function as key communication components – are crucial in reaching out directly to target groups and encouraging their brand loyalty. Having the right content and emotional images at the right time helps stimulate fans and increase awareness.

Many branded goods and service companies also rely on our ability to monitor social networks, forums, blogs and news sites on a daily basis and filter out content relevant to them, or help them rethink and reconfigure their entire digital presence as part of strategic repositioning.

Internal communication

Responsibility for dialogue

Internal communication has become a central management tool. Deploying staff members as brand ambassadors is an effective but underused tactic when it comes to the war for talents in the context of a lack of skilled workers under a well-managed employer brand. Not to mention communication in public conflicts at work, often in the context of external activities. Employee information, transparency and genuine dialogue are what dictate links to the workforce, especially in times of social media and WhatsApp.

Our services

We develop content for all touchpoints – whether on the intranet, in the canteen or in Enterprise 2.0
We compile personnel announcements
We compile employee and member newspapers, brochures and executive information

Your Contact

Dr. Andreas Bachmeier

Dr. Andreas Bachmeier

Member of Management Board

Tel 089-89 35 633
Mail a.bachmeier@engel-zimmermann.de

Sybille Geitel

Sybille Geitel

Member of Management Board

Tel 089-89 35 633
Mail s.geitel@engel-zimmermann.de

PERCEPTION AND EFFECT

We leverage effective tools to shape how the relevant target groups perceive our customers.

E&Z services flyer (PDF)

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