A brave new retailing world?


The customer trajectory is changing – multi-channel is now the buzzword that is posing new challenges for retailers. Consumers now expect an emotional shopping experience – and communication that presses their buttons at every touchpoint.

The increasing importance of online business is forcing bricks-and-mortar retailers in all industries to confront major challenges. Nowadays, no customer needs to go to the store to buy clothes, shoes, electrical goods, books or anything else. What risks – and what opportunities – does this development bring with it?


Multi-channel is the magic word for many retailers and, just like sales channels, the potential to use and network different communication channels with coherent strategies remains in flux.

References

Selected testimonials and projects can be viewed on request. We look forward to hearing from you!

See the bottom of the page for selected testimonials and click on the customer logo for more information about the company and our areas of responsibility.

Your contact


Frank Schroedter

Vorstand
Tel 089-89 35 633
Mail f.schroedter@engel-zimmermann.de