A brave new retailing world?

The customer trajectory is changing – multi-channel is now the buzzword that is posing new challenges for retailers. Consumers now expect an emotional shopping experience – and communication that presses their buttons at every touchpoint.

The increasing importance of online business is forcing bricks-and-mortar retailers in all industries to confront major challenges. Nowadays, no customer needs to go to the store to buy clothes, shoes, electrical goods, books or anything else. What risks – and what opportunities – does this development bring with it?

Multi-channel is the magic word for many retailers and, just like sales channels, the potential to use and network different communication channels with coherent strategies remains in flux.


Selected testimonials and projects can be viewed on request. We look forward to hearing from you!

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Your Contact

Frank Schroedter

Frank Schroedter

Member of Management Board

Tel +49 89 8935633
E-Mail f.schroedter@engel-zimmermann.de