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Startseite What does the ‘Generation Future’ think about the future?

What does the ‘Generation Future’ think about the future?

E&Z Challenge: Positioning the holding company in terms of the future and quality of life

Our task was to develop and implement a communication format that would enable us to address the central themes of the holding company and differentiate them from the five business fields. The Schörghuber Group aims to make a contribution to improving people’s quality of life with its activities.

E&Z approach: A study on the future expectations of the next generation

With the support of four renowned scientists, we conducted a study in which we asked young people aged 16 to 35 about their future expectations in the areas in which the Schörghuber Group operates: living, working, travelling and consumption. The aim was to create a recurring study format. The first follow-up, in the form of a pulse check, took place in 2025.

E&Z results: Widespread publication across various channels.

Talking about tomorrow: The great interest in the study was reflected in the number of participants at the press conference to launch the study at PresseClub Munich. We also used various communication measures to reach all relevant target groups, including a targeted approach to stakeholders and comprehensive internal communication via LinkedIn.