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Startseite Food Innovation Report/ DIL (German Institute of Food Technology)

What is the current state of innovation within the German food industry?

E&Z Challenge: Increase the visibility of E&Z in the food industry.

E&Z has over 30 years’ experience in the food industry. This is reflected in our strong network of relevant contacts, as well as our in-depth industry knowledge. We were looking for a communication format that would emphasise our expertise in the market.

E&Z approach: Joint study with a strong partner.

We surveyed decision-makers in the food industry about their companies’ innovation activities and issues over several years. As well as product and process innovations and financing, the survey also covered communication. The results were published in the German Food Innovation Report.

E&Z results: Increased visibility in the industry and expanded network

The German Food Innovation Report created a visible industry presence that enabled us to achieve our communication goals. We were also able to utilise the study’s findings for various other communication measures and channels, such as social media, presentations, and guest contributions.