B2B communication for special target groups

Industrial and capital goods companies communicate differently to companies producing products for consumers. Their target groups are relatively small, have very special needs and tend to be technically oriented.

So for customers, we communicate either directly with target groups via wide-ranging channels or through special trade media, and actively support the sales department in the process.

The focus in terms of content is mainly on presenting new products and services, accompanying communication connected with industry trade fairs, processing benchmark examples, and performing placement of technical or author contributions. Upon request, Engel & Zimmermann’s industrial and capital goods team can also handle all corporate / internal communications, or communication with associations.


Selected testimonials and projects can be viewed on request. We look forward to hearing from you!

See the bottom of the page for selected testimonials and click on the customer logo for more information about the company and our areas of responsibility.


Sybille Geitel

Sybille Geitel

Managing director

Tel +49 89 8935633
E-Mail s.geitel@engel-zimmermann.de