The hospital market in flux
The hospital market is undergoing a shift towards more competition and public awareness on the part of the media, doctors and patients. Developments in other sectors reflect where healthcare is heading: the Internet is paving the way for new forms of participation and the individual exchange of opinions, including on medical treatments.
So the previous information monopoly held by the family doctor, who was formerly able to dictate the type and location of treatment, has thus switched back in favor of the patient. Healthcare sector players must find appropriate and functioning strategies for these developments in future.
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