Startseite Expertise Health Communication

Communicative solutions for challenges in healthcare

Agency for Health Communication

As an agency for health communication, we have been advising clinics and other health service providers throughout Germany for more than 20 years.

Our services

Change Communication

We assist with the communication of site closures,
“repurposing” and new construction projects so that you have support – inside and outside – on your side.

  • Communication strategy and planning
  • Implementation and monitoring of communication measures

Public Relations

Structured and continuous press and public relations work strengthens your image among your target groups – and keeps it at a positive level in the long term.

  • Writing press releases and other documents
  • Support with regular media work
  • Preparation and accompaniment of press events

Employer Branding

In times of a shortage of skilled workers, it is challenging to communicate precisely with (potential) employees. We support you from concept to implementation in attracting skilled workers.

  • Brand development
  • Implementation and support of communication measures
  • Support for internal communication

Our experts

Dr. Andreas Bachmeier
Managing Director (Speaker)
Christoph Schmale
Head of consulting

Shaping change communicatively

Constantly changing economic as well as political circumstances with strict structural guidelines have set massive change processes in motion in the healthcare sector. It is not only the hospital landscape that is changing immensely. Health insurance funds and other health service providers also have to prove themselves in the tough competition among themselves and meet increasing needs. As the managing director of a company in the healthcare sector, this creates completely new communication challenges for you. That’s where we come in. Whether it is a change project, a repositioning or broad support in public relations work – we advise you on how to convince all relevant target groups of your chosen path forward.

Crisis communication 24/7

Engel & Zimmermann’s consultants have outstanding expertise in crisis communication. In many public and non-public crises in recent years, Engel & Zimmermann teams have planned and organised communication towards all relevant target groups. Clients can rely on a reliable network that ensures 24/7 support – if desired, also with legal assistance.

Strategic consulting from a single source

As an experienced PR agency for health communication, Engel & Zimmermann successfully supports companies before, during and after change management processes. However, the communication strategies of the experienced team also include all aspects of ongoing press and public relations work designed to enhance the image. Our healthcare team accompanies and initiates interviews, organises press events and supports marketing with flyers, brochures and internet texts. We support – if available – the press offices and, if requested, take over clearly defined projects on our own, such as employee communication. At the same time, we know what patients expect from a healthcare provider today. Our savvy PR consultants ensure profitable patient communication.

Attracting patients and employees digitally

Healthcare is becoming more digital and at the same time the demands on all players are increasing. In this environment, it is all the more important to regard patients as customers – and to prepare one’s own digital services in an appealing and service-oriented way. The best way to attract new employees is also online. Our digital experts design social media concepts, take over community management and help you reach your target groups.

Do you have questions?

Why is internal communication so important in a hospital, for example?
As a CEO, how do I react to a sudden crisis like an infectious event and how can I prepare for it?
My company is about to undergo a major restructuring. How do I proceed now?

Individual diagnosis

Treatment plan


Would you like to know whether your communication is on a sound footing? Our interdisciplinary experts from several specialist areas use modern diagnostic tools to determine how fit your company actually is. After a comprehensive anamnesis, we will be happy to assist you.