The Top 10 Food Industry Issues on Television

The food industry faces a multitude of challenges, such as climate change, environmental protection and sustainability. At the same time, rising prices and plant-based alternatives are major issues. But how are these topics addressed in TV reporting, and what impact does this have on public perception? In this article, we take a closer look at the results of an analysis by Engel & Zimmermann and highlight the trends and developments emerging in the industry.
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As in previous years, our annual evaluation shows that TV coverage of the food industry is predominantly critical. Of the 454 programmes evaluated, almost 350 had a critical tone. This negative attitude is consistent with our experience of enquiries from food industry customers. The food industry should be aware of this critical reporting and prepare to defend its position and address the issues raised.

Alternatives and substitute products are increasingly becoming the focus of media coverage. Programmes on these topics, including meat substitutes, reached the top spots in industry reporting for the first time in 2022. This development shows that the public’s desire for more sustainable and environmentally friendly food is growing. The discussion about giving up meat and dairy products in particular is playing an increasingly important role.

In 2022, reports on climate, the environment, and sustainability became the most popular TV news topic for the first time. This demonstrates that awareness of sustainability issues is increasing, even during times of crisis, and that the industry must act accordingly. Rising prices and price sensitivity are further issues that have become more important over the course of the year, posing challenges for the industry.

The first three months of 2023 indicate that the trends from 2022 will continue. The food industry remains one of the major topics of TV coverage, especially on public broadcasters with their popular consumer programmes. Manufacturers should prepare themselves for continued critical scrutiny of the industry and be ready to defend their position.

The food industry faces a number of challenges that are increasingly being addressed in TV reports. Companies must address these issues and find solutions for sustainability, substitute products and price sensitivity in order to be successful in the public eye and on the market. Critical reporting will continue, but through proactive and transparent communication, companies can strengthen their positions and gain consumer trust.
About the evaluation: The annual survey is based on our weekly TV newsletter, in which we review TV programmes about the food industry. Anyone interested can subscribe to this free newsletter on our website. Christian Wolfram will be happy to answer any questions you may have, c.wolfram@engel-zimmermann.de.